I saw this sign down in San Diego. "Quit cigarettes in 60 Minutes." I would think that if you quit them, it would just take that one instant where you decide that you have quit.
Or, another way to look at it is that it takes a lifetime - you quit, and it can't be deemed a successful quit until you die.
But obviously, they are going to give you some kind of treatment for 60 minutes and, upon completion, you will no longer want to smoke. What could it be, though?
